Services marketing : people, technology, strategy / Christopher Lovelock.
Lovelock, Christopher
Services marketing : people, technology, strategy / Christopher Lovelock. - 4th ed. - Upper Sanddle River, NJ : Prentice Hall, c2001 Upper Sanddle River, NJ : Prentice Hall, c2001 - xviii, 717 p. : ill. ; 24 cm.
0130289094
Marketing--Management. Service industries--Marketing.
Services marketing : people, technology, strategy / Christopher Lovelock. - 4th ed. - Upper Sanddle River, NJ : Prentice Hall, c2001 Upper Sanddle River, NJ : Prentice Hall, c2001 - xviii, 717 p. : ill. ; 24 cm.
0130289094
Marketing--Management. Service industries--Marketing.