Palmer, Adrian.
Principles of services marketing / Adrian Palmer. - 7th ed. - New York, NY : McGraw-Hill Education, c2010. - xviii, 495 pages : illustrations (black and white) ; 27 cm.
9780077152345 (pbk.) 0077152344 (pbk.)
Marketing--Management.
Service industries--Marketing.
658.802 / PAL 2014
Principles of services marketing / Adrian Palmer. - 7th ed. - New York, NY : McGraw-Hill Education, c2010. - xviii, 495 pages : illustrations (black and white) ; 27 cm.
9780077152345 (pbk.) 0077152344 (pbk.)
Marketing--Management.
Service industries--Marketing.
658.802 / PAL 2014