Fisk, Raymond P.
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. - 3rd ed. - Boston : Houghton Mifflin, c2008. - xxiv, 276 p. : ill. ; 26 cm.
Service industries --Marketing. Service industries --Management.
Interactive services marketing / Raymond P. Fisk, Stephen J. Grove, Joby John. - 3rd ed. - Boston : Houghton Mifflin, c2008. - xxiv, 276 p. : ill. ; 26 cm.
Service industries --Marketing. Service industries --Management.