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Consumer behavior : implications for marketing strategy /

Hawkins, Del I.

Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J.Best, Kenneth A. Coney. - 5th ed. - p. cm.

ISBN: 0256108218

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.

Dewey Class. No.: 658.8324 / HAW

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