Kerin, Roger A.
Strategic marketing problems : cases and comments / Roger AKerin, Robert APeterson.- 10th ed - Upper Saddle River, NJ : Pearson/Prentice Hall, c2004. - viii, 696 p: ill(some col.) ; 29 cm.
0131230301
Marketing--Decision making--Case studies Marketing--Management--Case studies
658.802 KER
Strategic marketing problems : cases and comments / Roger AKerin, Robert APeterson.- 10th ed - Upper Saddle River, NJ : Pearson/Prentice Hall, c2004. - viii, 696 p: ill(some col.) ; 29 cm.
0131230301
Marketing--Decision making--Case studies Marketing--Management--Case studies
658.802 KER