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Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, Glen E. G. Bateson.

Hoffman, K. Douglas.

Services marketing : concepts, strategies, & cases / K. Douglas Hoffman, Glen E. G. Bateson. - 4th ed. - Mason, OH : South-Western, 2010.

ISBN: 9781439039397

Subjects--Topical Terms:
Service industries --Marketing.

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