Marketing management /
Marshall, Greg W.
Marketing management / Greg W. Marshall, Mark W. Johnston. - New York, NY : McGraw-Hill Irwin, c2010. - xxvi, 566 p. : col. ill. ; 28 cm.
9780071288651 (pbk. : International ed.)
Marketing--Management.
658.8 / MAR
Marketing management / Greg W. Marshall, Mark W. Johnston. - New York, NY : McGraw-Hill Irwin, c2010. - xxvi, 566 p. : col. ill. ; 28 cm.
9780071288651 (pbk. : International ed.)
Marketing--Management.
658.8 / MAR