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Marketing principles and best practices / K. Douglass Hoffman ... [et al.].

Marketing principles and best practices / K. Douglass Hoffman ... [et al.]. - 3rd ed. - Mason, Ohio : Thomson/South-Western, c2006. Mason, Ohio : Thomson/South-Western, c2006. - xlii, 598 p. : ill. ; 28 cm.

Subjects--Topical Terms:
Marketing.

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