Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim.

By: Contributor(s): Material type: TextPublication details: Oxford, United Kingdom : Oxford University Press, c[2015].Edition: Third editionDescription: xxi, 571 pages : illustrations (some color) ; 25 cmISBN:
  • 9780199684090 (pbk.)
  • 019968409X (pbk.)
Subject(s): DDC classification:
  • 658.8101 WES 2015
LOC classification:
  • HF5415.135 W51 2015
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Open Shelf Books Nilai University Library General stacks 658.8101 WES 2015 (Browse shelf) Available 1000023938

Includes bibliographical references and index.

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