Strategic marketing : (Record no. 20822)

000 -LEADER
fixed length control field 00914nam a22002537a 4500
001 - CONTROL NUMBER
control field 20822
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006005231.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190424b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780199684090 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 019968409X (pbk.)
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.135
Item number W51 2015
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8101
Item number WES 2015
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name West, Douglas C.
9 (RLIN) 22920
245 ## - TITLE STATEMENT
Title Strategic marketing :
Remainder of title creating competitive advantage /
Statement of responsibility, etc. Douglas West, John Ford, and Essam Ibrahim.
250 ## - EDITION STATEMENT
Edition statement Third edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oxford, United Kingdom :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. c[2015].
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 571 pages :
Other physical details illustrations (some color) ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Includes bibliographical references and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Decision making.
9 (RLIN) 22921
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
9 (RLIN) 1194
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ford, John B. (John Battice),
Dates associated with a name 1949
9 (RLIN) 22922
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ibrahim, Essam
9 (RLIN) 22923
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Open Shelf Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total checkouts Total renewals Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     Nilai University Library Nilai University Library General stacks 04/24/2019 118.40 1 1 658.8101 WES 2015 1000023938 03/09/2020 02/04/2020 128.40 04/24/2019 Open Shelf Books