Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
Material type:
TextPublication details: Boston, MA : McGraw-Hill/Irwin, c2008. Edition: 6th ed., McGraw-Hill international edDescription: xx, 346 p. : ill. ; 26 cmISBN: - 9780071263917
- 658.8 MAR
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Nilai University Library | 658.8 MAR (Browse shelf(Opens below)) | Available | 17555 |
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