Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. (Record no. 10015)

000 -LEADER
fixed length control field 00559nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 10015
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20261006004226.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120911s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071263917
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 MAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
9 (RLIN) 10608
245 ## - TITLE STATEMENT
Title Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
250 ## - EDITION STATEMENT
Edition statement 6th ed., McGraw-Hill international ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, MA : McGraw-Hill/Irwin, c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 346 p. : ill. ; 26 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing--Management
9 (RLIN) 10
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Total checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type
        Nilai University Library Nilai University Library 09/11/2012 1 658.8 MAR 17555 08/18/2015 08/10/2015 09/11/2012 Open Shelf Books