000			00573nam a2200169Ia 4500
001			9996
005			20261006004226.0
008			120911s9999 xx 000 0 und d
020			_a0071216782
082			_a659.1 BEL
100			_aBelch, George E. (George Eugene) _910595
245			_aAdvertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - 6th ed.
250			_a6e
260			_a Boston, Mass. : Mcgraw-Hill, 2004.
300			_a1 v. (various pagins), : col. ill., 28 cm.
650			_aInternet marketing.
999			_c9996 _d9996