000			00556nam a2200157Ia 4500
001			9214
005			20261006004148.0
008			120911s9999 xx 000 0 und d
020			_a0030211131
100			_aShimp, Terence A. _98813
245			_aAdvertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp.
250			_a5th ed.
260			_bFort Worth : Dryden Press, c2000. _aFort Worth : Dryden Press, c2000.
300			_axxix, 674 p. : ill. (some col.) ; 29 cm.
650			_aCommunication in marketing. _97271
999			_c9214 _d9214