| 000 | 00564nam a2200145Ia 4500 | ||
|---|---|---|---|
| 001 | 9201 | ||
| 005 | 20261006004148.0 | ||
| 008 | 120911s9999 xx 000 0 und d | ||
| 020 | _a0074633384 | ||
| 100 |
_aParameswaran, M. G. _99935 |
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| 245 | _aFCB-Ulka brand building advertising : concepts and cases / M.G. Paramewaran. | ||
| 260 |
_bNew Delhi : Tata McGraw-Hill Pub. Co., c2001. _aNew Delhi : Tata McGraw-Hill Pub. Co., c2001. |
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| 300 | _a212 p. : col. ill. ; 29 cm. + 1 compact disc (4 3/4 in.) | ||
| 650 |
_aAdvertising -- Brand name products -- India. _99936 |
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| 999 |
_c9201 _d9201 |
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