000 00598nam a2200145Ia 4500
001 9193
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008 120911s9999 xx 000 0 und d
020 _a0471835765
100 _aTemporal, Paul
_99923
245 _aBranding in Asia : the creation, development and management of Asian Brands for the global market / Paul Temporal
260 _bSingapore ; New York : Wiley, c2000.
_aSingapore ; New York : Wiley, c2000.
300 _aix, 261 p. ; 24 cm.
650 _aBranding (Marketing) -- Asia -- Case studies. Competition, International -- Case studies. Marketing.
_99924
999 _c9193
_d9193