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020 _a0750650273
100 _aAce,Cathy
_95374
245 _aSuccessful marketing communications : a practical guide to planning and implementation / Cathy Ace
260 _bOxford : Butterworth Heinemann, 2001
_aOxford : Butterworth Heinemann, 2001
300 _aix, 210 p. : ill. ; 24 cm.
650 _aCommunication in marketing.
_97271
999 _c9187
_d9187