000			00466nam a2200145Ia 4500
001			9186
005			20261006004147.0
008			120911s9999 xx 000 0 und d
020			_a0415230403
100			_aVarey, Richard J. _99918
245			_aMarketing communication : principles and practice / Richard J. Varey.
260			_bLondon : Routledge, 2001 _aLondon : Routledge, 2001
300			_axiii, 388 p. : ill. ; 24 cm.
650			_aCommunication in marketing _97271
999			_c9186 _d9186