000			00605nam a2200157Ia 4500
001			8741
005			20261006004126.0
008			120911s9999 xx 000 0 und d
020			_a0071169946
100			_aZeithaml, Valarie A. _99487
245			_aServices marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner.
250			_a2nd ed.
260			_bBoston, Mass. : McGraw-Hill, 2003. _aBoston, Mass. : McGraw-Hill, 2003.
300			_axxviii, 620 p. : ill. ; 26 cm.
650			_aService industries -- Marketing. Customer services. Marketing. _99488
999			_c8741 _d8741