000			00541nam a2200157Ia 4500
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008			120911s9999 xx 000 0 und d
020			_a0470820578
082			_a658.802 BLA
100			_aBlair, Mark _99414
245			_aThe 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong, Mike Murphy.
260			_aSingapore : John Wiley & Sons (Asia), 2003.
300			_axvi, 215 p. : ill. ; 24 cm.
650			_aCommunication in marketing. _97271
999			_c8657 _d8657