| 000 | 00573nam a2200157Ia 4500 | ||
|---|---|---|---|
| 001 | 7962 | ||
| 005 | 20261006004049.0 | ||
| 008 | 120911s9999 xx 000 0 und d | ||
| 020 | _a0130289094 | ||
| 100 |
_aLovelock, Christopher _91720 |
||
| 245 | _aServices marketing : people, technology, strategy / Christopher Lovelock. | ||
| 250 | _a4th ed. | ||
| 260 |
_bUpper Sanddle River, NJ : Prentice Hall, c2001 _aUpper Sanddle River, NJ : Prentice Hall, c2001 |
||
| 300 | _axviii, 717 p. : ill. ; 24 cm. | ||
| 650 |
_aMarketing--Management. Service industries--Marketing. _98842 |
||
| 999 |
_c7962 _d7962 |
||