| 000 | 00533nam a2200157Ia 4500 | ||
|---|---|---|---|
| 001 | 7960 | ||
| 005 | 20261006004049.0 | ||
| 008 | 120911s9999 xx 000 0 und d | ||
| 020 | _a00711897699 (International ed.) | ||
| 100 |
_aPalmer, Adrian _91193 |
||
| 245 | _aPrinciples of services marketing / Adrian Palmer .- 3rd ed. | ||
| 250 | _a3rd ed. | ||
| 260 |
_bLondon : McGraw-Hill, 2001 _aLondon : McGraw-Hill, 2001 |
||
| 300 | _a xiii, 516 p. : ill. ; 24 cm. | ||
| 650 |
_aMarketing--Management., Service industries--Marketing. _98840 |
||
| 999 |
_c7960 _d7960 |
||