| 000 | 00495nam a2200157Ia 4500 | ||
|---|---|---|---|
| 001 | 7895 | ||
| 005 | 20261006004046.0 | ||
| 008 | 120911s9999 xx 000 0 und d | ||
| 020 | _a0030211131 | ||
| 082 | _a658.82 SHI | ||
| 100 |
_aShimp, Terence A. _98813 |
||
| 245 | _aAdvertising, promotion & supplemental aspects of integrated marketing communications, 5th ed. / Terence A. Shimp. | ||
| 250 | _a5E | ||
| 260 | _aFort Worth : Dryden Press, c2000. | ||
| 650 |
_aCommunication in marketing. _97271 |
||
| 999 |
_c7895 _d7895 |
||