| 000 | 00459nam a2200157Ia 4500 | ||
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| 001 | 7894 | ||
| 005 | 20261006004046.0 | ||
| 008 | 120911s9999 xx 000 0 und d | ||
| 020 | _a0256122407 | ||
| 082 | _a658.82 ENG | ||
| 100 |
_aEngel, James _98811 |
||
| 245 | _aPromotional strategy : managing the marketing communications process, 8th ed. / James F Engel | ||
| 250 | _a8E | ||
| 260 | _aChicago ; Irwin, c1994 | ||
| 650 |
_aMarketing 2. Advertising _98812 |
||
| 999 |
_c7894 _d7894 |
||