000 00614nam a2200193Ia 4500
001 7172
005 20261006004012.0
008 120911s9999 xx 000 0 und d
020 _a0130289094
082 _a658.8
_bLOV 2001
100 _aLovelock, Cristopher.
_98201
245 _aServices marketing :
_bpeople, technology, strategy /
_cChristopher Lovelock.
250 _a4th ed.
260 _bUpper Sanddle River, NJ :
_aPrentice Hall,
_cc2001
300 _axviii, 717 p. :
_bill. ;
_c24 cm.
650 _aMarketing
_xManagement.
_91194
650 _a Service industries
_xMarketing.
_98202
942 _2ddc
_cOS
999 _c7172
_d7172