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| 001 | 4411 | ||
| 005 | 20261006003759.0 | ||
| 008 | 120911s9999 xx 000 0 und d | ||
| 020 | _a0205125131 | ||
| 082 | _a658.801 KER | ||
| 100 |
_aKerin, Roger A. _92796 |
||
| 245 | _aContemporary perpectives on strategic market planning / Roger A. Kerin, Vijay Mahajan, Rajan P. Varadarajan | ||
| 260 | _aAllyn and Bacon | ||
| 650 |
_aMarketing -- planning _92797 |
||
| 999 |
_c4411 _d4411 |
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