000 00695nam a22002057a 4500
999 _c43955
_d43545
008 241204b ||||| |||| 00| 0 eng d
020 _a9781119817154
050 _aGT3405
_bA45 2022
082 _a394.2
_bALR 2022
100 _aAlroy, Alon.
245 _aEvent success :
_bmaximizing the business impact of in-person, virtual, and hybrid experiences /
_cAlon Alroy, Eran Ben-Shushan, and Boaz Katz.
260 _aHoboken, New Jersey :
_bWiley,
_cc[2022].
300 _aix, 257 pages ;
_c24 cm.
500 _aIncludes bibliographical references and index.
650 _aSpecial events.
650 _aMarketing.
700 _aBen-Shushan, Eran.
700 _aKatz, Boaz.
942 _2ddc
_cOS