| 000 | 00622nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c42929 _d42519 |
||
| 008 | 210310b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780071263351 | ||
| 050 |
_aHF5415.135 . _bC89 2009 |
||
| 082 |
_a658.8 _bCRA 2009 |
||
| 100 | _aCravens, David W. | ||
| 245 |
_aStrategic marketing / _cDavid W. Cravens. |
||
| 250 | _aNinth edition | ||
| 260 |
_aBoston, Mass. _bMcGraw-Hill Irwin _c 2009 |
||
| 300 |
_axv,784 p. : _b ill. ; _c 25 cm. |
||
| 500 | _aIncludes bibliographical references and index | ||
| 650 | _2"Marketing--Decision making. Marketing--Management." | ||
| 760 | _bNinth edition | ||
| 942 |
_2ddc _cOS |
||