| 000 | 01064nam a2200301 a 4500 | ||
|---|---|---|---|
| 001 | 009628248 | ||
| 003 | Uk | ||
| 005 | 20150708090535.0 | ||
| 008 | 040423s2004 xxuab b 001 0 eng | ||
| 015 |
_aGBA443195 _2bnb |
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| 020 | _a9780131230309 | ||
| 040 |
_aUk _beng _cUk |
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| 042 | _aukblsr | ||
| 082 | 0 | 4 |
_a658.802 _bKER 2004 |
| 100 | 1 | _aKerin, Roger A. | |
| 245 | 1 | 0 |
_aStrategic marketing problems : _bcases and comments / _cRoger A. Kerin ; Robert A. Peterson. |
| 250 | _a10th ed., International ed. | ||
| 260 |
_aUpper Saddle River, N.J. ; _a[Great Britain] : _bPearson Education International, _c2004. |
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| 300 |
_aviii, 696 p. : _bill., maps ; _c28 cm. |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPrevious ed.: 2001. | |
| 650 | 0 |
_aMarketing _xManagement _vCase studies. |
|
| 650 | 0 |
_aMarketing _xDecision making _vCase Studies. |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 700 | 1 |
_aPeterson, Robert A. _q(Robert Allen), _d1944- |
|
| 942 |
_2ddc _cOS |
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| 999 |
_c37161 _d36751 |
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