000 00541nam a22001577a 4500
008 150420b xxu||||| |||| 00| 0 eng d
020 _a9780470891070
082 _a659
_bPRE 2012
100 _aPreston, Chris,
_d1961-
245 _aEvent marketing :
_bhow to successfully promote events, festivals, conventions, and expositions /
_cC. A. Preston.
250 _a2nd ed.
260 _aHoboken, NJ :
_bJohn Wiley & Sons,
_cc2012.
300 _axix, 300 p. :
_bill. ;
_c25 cm.
650 _aSpecial events
_xMarketing.
942 _2ddc
_cOS
999 _c36864
_d36454