000			00595nam a22001817a 4500
008			131017b xxu||||| |||| 00| 0 eng d
020			_a9780470319925 (pbk.)
082			_a658.802 _bDAH 2010
100			_aDahle´n, Micael.
245			_aMarketing communications : _ba brand narrative approach / _cMicael Dahlen, Fredrik Lange, Terry Smith.
260			_aHoboken, N.J. : _bWiley, _cc2010.
300			_axxii, 584 p. : _bill. ; _c25 cm.
650			_aCommunication in marketing.
650			_aBranding (Marketing)
700			_aLange, Fredrik.
700			_aSmith, Terry.
942			_2ddc _cOS
999			_c34020 _d33610