000			00398nam a2200121Ia 4500
008			130131s9999 xx 000 0 und d
100			_aJobber, David
245			_aPrinciples and practice of marketing / David Jobber.
250			_a6th ed.
260			_bLondon : McGraw-Hill, 2010.
300			_axxx, 946 p. : ill. (chiefly col.) ; 27 cm.
650			_aMarketing. Marketing--Europe--Case studies
999			_c33214 _d32804