000			00371nam a2200121Ia 4500
008			130131s9999 xx 000 0 und d
100			_aIacobucci, Dawn.
245			_aMM / Dawn lacobucci.
250			_a2009 ed., student ed.
260			_bMason, OH : South-Western Cengage Learning, c2010.
300			_axiv, 237 p. : col. ill. ; 28 cm.
650			_aMarketing--Management.
999			_c33031 _d32621