000 | 00539nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 120911s9999 xx 000 0 und d | ||
020 | _a9780273752516 (pbk. : international ed.) | ||
082 |
_a658.8 _bKOT |
||
100 | _aKotler, Philip. | ||
245 |
_aA framework for marketing management / _cPhilip Kotler, Kevin Lane Keller. |
||
250 | _a5th ed. | ||
260 |
_bPearson Education, _aHarlow : _c2011. |
||
300 |
_a358 p. ; _c24 cm. |
||
650 |
_aMarketing _vCase studies. _xManagement |
||
650 |
_aMarketing _xManagement. |
||
942 |
_2ddc _cOS |
||
999 |
_c29553 _d29553 |