000 00539nam a2200169Ia 4500
008 120911s9999 xx 000 0 und d
020 _a9780273752516 (pbk. : international ed.)
082 _a658.8
_bKOT
100 _aKotler, Philip.
245 _aA framework for marketing management /
_cPhilip Kotler, Kevin Lane Keller.
250 _a5th ed.
260 _bPearson Education,
_aHarlow :
_c2011.
300 _a358 p. ;
_c24 cm.
650 _aMarketing
_vCase studies.
_xManagement
650 _aMarketing
_xManagement.
942 _2ddc
_cOS
999 _c29553
_d29553