000 00580nam a2200193Ia 4500
003 OSt
005 20140619112726.0
008 120911s9999 xx 000 0 und d
020 _a9780071288651 (pbk. : International ed.)
040 _cddc
082 _a658.8
_bMAR
100 _aMarshall, Greg W.
245 _aMarketing management /
_cGreg W. Marshall, Mark W. Johnston.
260 _bMcGraw-Hill Irwin,
_aNew York, NY :
_cc2010.
300 _axxvi, 566 p. :
_bcol. ill. ;
_c28 cm.
650 _aMarketing
_xManagement.
700 _aJohnston, Mark W.
942 _2ddc
_cOS
999 _c29080
_d29080