000			00587nam a2200133Ia 4500
008			120911s9999 xx 000 0 und d
100			_aShimp, Terence A.
245			_aIntegrated marketing communications in advertising and promotion / Terence A. Shimp.
250			_a8th ed.
260			_bMason, Ohio : South-Western Cengage Learning, c2010.
300			_axx, 668 p. : ill. (some col.) ; 29 cm.
650			_aCommunication in marketing. Sales promotion. Advertising. Direct marketing.
999			_c28875 _d28875
952			_w2012-09-11 _p19286 _70 _r2012-09-11 _40 _00 _bNU _yOS _10 _d2012-09-11 _aNU