000 00587nam a2200205Ia 4500
003 OSt
005 20140609101942.0
008 120911s9999 xx 000 0 und d
020 _a9780273767183 (pbk.)
040 _cddc
082 _a658.8
_bARM 2013
100 _aArmstrong, Gary (Gary M.)
245 _aMarketing :
_ban introduction /
_cGary Armstrong, Philip Kotler.
250 _a11th ed., Global ed.
260 _bPearson,
_aBoston ; London :
_cc2013.
300 _a534, [112] p. :
_bcol. ill. ;
_c28 cm.
650 _aMarketing.
700 _aKotler, Philip
942 _2ddc
_cOS
999 _c28806
_d28806