000			00576nam a2200205Ia 4500
003			OSt
005			20140515153800.0
008			120911s9999 xx 000 0 und d
020			_a9780324834260(pbk. : International ed.)
040			_cddc
082			_a658.8 PRI
100			_aPride, William M.
245			_aMarketing / _cWilliam M. Pride, O. C. Ferrell.
250			_a15th ed.
260			_bSouth-Western Cengage Learning, _aMason, OH : _cc2010.
300			_axxxi, 605 p. : _bill. ; _c28 cm.
650			_aMarketing.
700			_aO. C. Ferrell.
942			_2ddc _cOS
999			_c28623 _d28623