| 000 | 00498nam a2200133Ia 4500 | ||
|---|---|---|---|
| 008 | 120911s9999 xx 000 0 und d | ||
| 100 | _aZikmund, William G. | ||
| 245 | _aEssentials of marketing research / William G. Zikmund, Barry J. Babin. | ||
| 250 | _a4th ed. | ||
| 260 | _bMason, OH : South-Western Cengage Learning, c2010. | ||
| 300 | _axviii, 436 p. : col. ill. ; 28 cm. | ||
| 650 | _aMarketing research. | ||
| 999 |
_c28622 _d28622 |
||
| 952 |
_w2012-09-11 _p19320 _70 _r2012-09-11 _40 _00 _bNU _yOS _10 _d2012-09-11 _aNU |
||