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| 040 | _cNU | ||
| 100 | _aFerrell, O. C. | ||
| 245 |
_aMarketing strategy / _cO.C. Ferrell, Michael D. Hartline. |
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| 250 | _a4th ed. | ||
| 260 |
_bSouth-Western Cengage Learning, _aMason, OH : _cc2008. |
||
| 300 |
_axxii, 717 p. : _bill. ; _c26 cm. |
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| 650 | _aMarketing --Management. | ||
| 650 | _aMarketing --Management --Case studies. | ||
| 942 |
_2ddc _cOS |
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| 999 |
_c28620 _d28620 |
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| 952 |
_w2012-09-11 _p19316 _r2013-11-26 _40 _00 _bNU _10 _d2012-09-11 _70 _2ddc _yOS _s2013-11-18 _l2 _aNU |
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| 952 |
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| 952 |
_w2013-03-29 _p19318 _r2013-10-31 _40 _00 _bNU _10 _o658.8 FER _d2013-03-29 _70 _2ddc _yOS _s2013-10-30 _l3 _aNU |
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