000 | 00547nam a2200169Ia 4500 | ||
---|---|---|---|
008 | 120911s9999 xx 000 0 und d | ||
020 | _a9780132542050 (pbk.) | ||
082 |
_a658.8 _bARM 2011 |
||
100 | _aArmstrong, Gary (Gary M.) | ||
245 |
_aMarketing : _ban introduction / _cGary Armstrong, Philip Kotler. |
||
250 | _a10th ed., Global ed. | ||
260 |
_bPearson Education, _aUpper Saddle River, NJ : _cc2011. |
||
300 |
_a644 p. : _bill. (chiefly col.) ; _c28 cm. |
||
650 | _aMarketing. | ||
700 | _aKotler, Philip | ||
942 |
_2ddc _cOS |
||
999 |
_c27957 _d27957 |