000 00547nam a2200169Ia 4500
008 120911s9999 xx 000 0 und d
020 _a9780132542050 (pbk.)
082 _a658.8
_bARM 2011
100 _aArmstrong, Gary (Gary M.)
245 _aMarketing :
_ban introduction /
_cGary Armstrong, Philip Kotler.
250 _a10th ed., Global ed.
260 _bPearson Education,
_aUpper Saddle River, NJ :
_cc2011.
300 _a644 p. :
_bill. (chiefly col.) ;
_c28 cm.
650 _aMarketing.
700 _aKotler, Philip
942 _2ddc
_cOS
999 _c27957
_d27957