| 000 | 00583nam a2200157Ia 4500 | ||
|---|---|---|---|
| 008 | 120911s9999 xx 000 0 und d | ||
| 020 | _a0534084540 | ||
| 082 | _a659.1072 FLE | ||
| 100 | _aFletcher, Alan D. | ||
| 245 | _aFundamentals of advertising researcher / Alan DFletcher and Thomas ABowers .- 3rd ed. | ||
| 250 | _a3rd ed. | ||
| 260 | _aWadsworth Publishing Company, 1988 | ||
| 300 | _axiii, 322 p: ill; 24cm | ||
| 650 | _aAdvertising --Research | ||
| 999 |
_c27478 _d27478 |
||
| 952 |
_w2012-09-11 _p13433 _r2012-09-11 _40 _00 _bNU _10 _o659.1072 FLE _d2012-09-11 _70 _yOS _aNU |
||