000 00562nam a2200145Ia 4500
008 120911s9999 xx 000 0 und d
020 _a9781427798619
082 _a659.133 SER
100 _aSernovitz, Andy.
245 _aWord of mouth marketing : how smart companies get people talking / Andy Sernovitz.
260 _bNew York : Kaplan Pub., c2009.
300 _axxiii, 206 p. : ill. ; 24 cm.
650 _aWord-of-mouth advertising.
999 _c27306
_d27306
952 _w2012-09-11
_p18235
_r2012-09-11
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_o659.133 SER
_d2012-09-11
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