| 000 | 00663nam a2200145Ia 4500 | ||
|---|---|---|---|
| 008 | 120911s9999 xx 000 0 und d | ||
| 020 | _a9780077114152 (pbk), 0077114159 (pbk.) | ||
| 082 | _a658.8 JOB | ||
| 100 | _aJobber, David | ||
| 245 | _aPrinciples and practice of marketing / David Jobber.- 5th ed. | ||
| 260 | _aMaidenhead : McGraw-Hill Higher Education, c2007. | ||
| 300 | _axxxi, 1022 p. : col. ill. ; 27 cm + 1 computer laser optical disk (4 3/4 in.) | ||
| 650 | _aMarketing Marketing -- Europe -- Case studies | ||
| 999 |
_c23868 _d23868 |
||
| 952 |
_w2012-09-11 _p16237 _r2014-02-25 _40 _00 _bNU _10 _o658.8 JOB _d2012-09-11 _70 _yOS _s2014-02-18 _l1 _aNU |
||