000 00574nam a2200157Ia 4500
008 120911s9999 xx 000 0 und d
020 _a0471446386
082 _a658.800973 HAR
100 _aHartley, Robert F
245 _aMarketing mistakes and successes / Robert F. Hartley.- 9th ed.
250 _a9e
260 _aHoboken, NJ : Wiley, c2004.
300 _aviii, 360 p. : ill. ; 23 cm.
650 _aMarketing--United States--Case studies.
999 _c22712
_d22712
952 _w2012-09-11
_p12765
_r2012-09-11
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_o658.800973 HAR
_d2012-09-11
_70
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