000 00716nam a2200157Ia 4500
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020 _a0071240403
082 _a658.8342 HAW
100 _aHawkins, Del I.
245 _aConsumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.- 9th ed.
250 _a9e
260 _aBoston : McGraw-Hill Irwin, c2004.
300 _axxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM.
650 _aConsumer behavior--United States. Market surveys--United States. Consumer behavior--United States--Case studies.
999 _c21897
_d21897
952 _w2012-09-11
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_r2012-09-11
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_d2012-09-11
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