000 | 00716nam a2200157Ia 4500 | ||
---|---|---|---|
008 | 120911s9999 xx 000 0 und d | ||
020 | _a0071240403 | ||
082 | _a658.8342 HAW | ||
100 | _aHawkins, Del I. | ||
245 | _aConsumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.- 9th ed. | ||
250 | _a9e | ||
260 | _aBoston : McGraw-Hill Irwin, c2004. | ||
300 | _axxvi, 790 p. : col. ill. ; 27 cm + 1 CD ROM. | ||
650 | _aConsumer behavior--United States. Market surveys--United States. Consumer behavior--United States--Case studies. | ||
999 |
_c21897 _d21897 |
||
952 |
_w2012-09-11 _p12220 _r2012-09-11 _40 _00 _bNU _10 _o658.8342 HAW _d2012-09-11 _70 _yOS _aNU |