000 00588nam a2200157Ia 4500
008 120911s9999 xx 000 0 und d
020 _a0471359955 (International ed.)
082 _a658.8 AAK
100 _aAaker, David A.
245 _aStrategic market management / David A. AStrategic market management / David A. Aaker.- 6th ed.
250 _a6e
260 _aNew York : Wiley, c2001.
300 _axiii, 338 p. ; 23 cm.
650 _aMarketing -- Management.
999 _c21618
_d21618
952 _w2012-09-11
_p11049
_r2012-09-11
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_o658.8 AAK
_d2012-09-11
_70
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