000 00645nam a22002057a 4500
001 21159
005 20261006005257.0
999 _c21159
_d21159
008 231121b ||||| |||| 00| 0 eng d
020 _a9781292433103
050 _aHF5415 A73 2023
082 _a658.8 ARM 2023
100 _aArmstrong, Gary (Gary M.)
245 _aMarketing :
_ban introduction /
_c Gary Armstrong, Philip Kotler, Marc O. Opresnik.
250 _aFifteenth edition
260 _aHarlow:
_bPearson,
_c 2023.
300 _axxiv, 676 pages :
_b color illustrations ;
_c28 cm
500 _aIncludes bibliographical references and index.
650 _aMarketing
942 _2ddc
_cOS