| 000 | 00783nam a22002057a 4500 | ||
|---|---|---|---|
| 001 | 21136 | ||
| 005 | 20261006005255.0 | ||
| 999 |
_c21136 _d21136 |
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| 008 | 231020b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781266114762 (paperback) | ||
| 050 | _aHF5415.33.U6 | ||
| 082 | _a658.8342 MOT 2024 | ||
| 100 |
_aMothersbaugh, David L. _923367 |
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| 245 |
_aConsumer behavior : _bbuilding marketing strategy / _cDavid Mothersbaugh, Susan Bardi Kleiser, Delbert Hawkins. |
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| 250 | _aFifteenth Edition. | ||
| 260 |
_aNew York, NY : _b McGraw Hill LLC, _c[2024] |
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| 300 |
_axix, 824 pages : _b color illustrations ; _c26 cm |
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| 500 | _aIncludes index | ||
| 650 |
_aConsumer behavior--United States. Market surveys--United States. Consumer behavior--United States--Case studies. _911240 |
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| 942 |
_2ddc _cOS |
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