| 000 | 00914nam a22002537a 4500 | ||
|---|---|---|---|
| 001 | 20822 | ||
| 005 | 20261006005231.0 | ||
| 999 |
_c20822 _d20822 |
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| 008 | 190424b ||||| |||| 00| 0 eng d | ||
| 020 | _a9780199684090 (pbk.) | ||
| 020 | _a019968409X (pbk.) | ||
| 050 |
_aHF5415.135 _bW51 2015 |
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| 082 |
_a658.8101 _bWES 2015 |
||
| 100 |
_aWest, Douglas C. _922920 |
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| 245 |
_aStrategic marketing : _bcreating competitive advantage / _cDouglas West, John Ford, and Essam Ibrahim. |
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| 250 | _aThird edition. | ||
| 260 |
_aOxford, United Kingdom : _bOxford University Press, _cc[2015]. |
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| 300 |
_axxi, 571 pages : _billustrations (some color) ; _c25 cm. |
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| 500 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _xDecision making. _922921 |
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| 650 |
_aMarketing _xManagement. _91194 |
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| 700 |
_aFord, John B. (John Battice), _d1949 _922922 |
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| 700 |
_aIbrahim, Essam _922923 |
||
| 942 |
_2ddc _cOS |
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